Tweeting Your Way to a Job

Posted by David Gallant | May 21, 2009 .

New York Times
“IT is my mission in life to get this job,” said Amanda Casgar, who is better known to executives at Murphy-Goode Winery in Sonoma County as applicant No. 505.
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@WHIZ Christi Day of Southwest.

Three weeks ago Murphy-Goode began a search for a “social media whiz,” a wine enthusiast interested in moving to Healdsburg, Calif., for six months to promote the vineyard’s malbec and chardonnay on blogs, Facebook and Twitter. The job — which comes with the official title “lifestyle correspondent” — pays $10,000 a month, plus free accommodations at a private home within walking distance of the tasting room. Ms. Casgar, a former magazine marketing executive, has been endorsing herself as enthusiastically as she would a bottle of petit verdot.

New York Times