NEW YORK (CNNMoney.com) — In today’s tough job market, it’s critical to stand out. So how to make sure your application gets noticed: A flawless cover letter? Killer résumé? Glowing reference from the CEO?
Not even. In the worst job market in 25 years, building an online presence is crucial to getting a job. Who you connect to, “follow” and “friend” can be just as important as conventional tools like résumés.
“Not only are employers looking for better candidates, but ones that are well versed in social media and seeking out opportunities,” said social media expert and president of Affect Strategies Sandra Fathi. “These mediums are here to stay and also a great way to differentiate yourself.”
Not only are valuable connections forged with potential employers and colleagues on sites like Facebook, Myspace, Twitter and LinkedIn, but openings are also posted there, sometimes in lieu of job boards.
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